<![CDATA[The STANDOUT Agency Podcast]]>https://thestandoutagencypodcast.substack.comhttps://substackcdn.com/image/fetch/$s_!A7ma!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2512cc3-fd2d-489b-9842-74b8a5cc1340_1280x1280.pngThe STANDOUT Agency Podcasthttps://thestandoutagencypodcast.substack.comSubstackSun, 26 Jul 2026 12:51:05 GMT<![CDATA[EPISODE 3: Nobody Agreed the Height of the Wall]]>https://thestandoutagencypodcast.substack.com/p/episode-3-nobody-agreed-the-heighthttps://thestandoutagencypodcast.substack.com/p/episode-3-nobody-agreed-the-heightMon, 20 Jul 2026 13:44:53 GMTGareth wrote a Substack post recently about a garden wall — inspired by a pricing conversation on one of Callum's client projects where nobody, not the agency, not the client, had actually agreed what they were building. That's this episode's strange title, and the starting point for a much bigger problem in how agencies price their work.

In this episode Gareth and Callum unpack why marketing agencies have stayed hooked on hourly billing for decades, why AI is finally forcing the issue, and what it actually takes to move to value-based pricing — clarity on the brief, clarity on the outcome, and clarity on what that outcome is actually worth to the client. They get into why hourly pricing quietly punishes agencies for getting faster, and how AI itself can be used to interrogate your own service delivery and surface the value you're not currently charging for.

]]><![CDATA[EPISODE 2: Why the AI Guy Wants Your Timesheets]]>https://thestandoutagencypodcast.substack.com/p/episode-2-why-the-ai-guy-wants-yourhttps://thestandoutagencypodcast.substack.com/p/episode-2-why-the-ai-guy-wants-yourMon, 13 Jul 2026 16:19:54 GMTCallum has noticed a pattern to some of his recent AI engagements with agencies. It’s a surprising one and hardly glamorous - digging meaningful data out of their timesheet system.

In this episode Gareth, a 30-year timesheet veteran, interviews Callum on why the AI lead, of all people, wants agencies to keep recording time - and why ‘AI means we don’t need timesheets’ is exactly the wrong lesson to draw. They get into what that timesheet data is actually extracted for, where AI genuinely will make time recording irrelevant, and why an agency with no data on its biggest cost line - human hours - is starting its AI journey from the worst possible place.

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]]><![CDATA[EPISODE 1: Standstill to STANDOUT: What Actually Separates the Two? ]]>https://thestandoutagencypodcast.substack.com/p/standstill-to-standout-what-actuallyhttps://thestandoutagencypodcast.substack.com/p/standstill-to-standout-what-actuallySun, 05 Jul 2026 19:01:01 GMTWelcome to The STANDOUT Agency Podcast, brought to you by Agents of Change.

Each week, Gareth and Callum get into what actually separates agencies that plateau from agencies that build something that lasts - Gareth drawing on decades of running agencies and advising agency founders on strategy, operations and growth, Callum on where AI is genuinely changing how agencies work. No theory for theory’s sake, just sharp, practical conversation built on real advisory work with real agencies. This is episode one, and it starts where the whole idea began.

Buy the book STANDOUT or Die here.

Learn more about the STANDOUT Agency System and the eight pillars here.

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